About Steve New

Working across the whole journey

The useful part was seeing how those pieces affected each other.

A support question can expose something that should have been clear before purchase. A checkout issue can be a genuine defect, or simply the last visible place somebody stopped for another reason. A page can be doing its job while the real constraint sits elsewhere.

I also helped design and taught substantial parts of a programme called Design & Deliver an Online Embodiment Course. It covered researching, shaping, marketing, selling and delivering an online course. Elsewhere I’ve taught practical sessions on launch planning, sales pages, copy, audience-building and related commercial work.

Teaching meant I had to make messy commercial decisions clear enough for somebody else to use. I still rely on that in consulting.

Before that

I studied mathematics and astrophysics, then trained and worked as a science and maths teacher.

In 2016 I was a finalist for WA Beginning Teacher of the Year. I later studied embodiment and facilitation before moving further into commercial work.

It wasn’t a planned route into conversion work, but the useful habits carried across: make assumptions explicit, work out where somebody actually is, explain things clearly, and pay attention to what people do rather than only what the plan says should happen.

How I work now

The place where a problem becomes visible is not necessarily where it started.

So I tend to diagnose before recommending. I look across the relevant parts of the buying journey, compare the plausible explanations with the available evidence, and try to make the intervention no larger than the evidence supports.

The answer might be a sales-page or email change, or it might sit somewhere else in the journey entirely. In some cases the useful conclusion is to leave something alone.

The aim isn’t to find everything that could be improved but to work out what is actually worth fixing first.

What I do

My main offer is the Conversion Journey Diagnostic, a fixed-scope review of one important buying journey and one primary segment.

For coaches and smaller expert-led businesses where the problem is already clearer, I also do narrower done-with-you and done-for-you work on the commercial piece that needs building or fixing.