Work out what's actually stuck
We look at what you're trying to do, where you are now and how much time you actually have. The aim is to find the thing worth fixing first.
Marketing for coaches
You probably don't need more marketing advice. You need the next thing working.
If you know the basics but are still stuck on what to offer, what your page should say, how to find clients, what to charge or what to do next, I can help you work out the next useful move and get it done.
This isn't another marketing course. It's practical help with the thing you're actually trying to get working.
The problem
Knowing what to do isn't the same as having it working
There's no shortage of advice on niches, offers, pricing, websites, content, email, referrals and sales.
- What matters most right now?
- Is this offer clear enough to sell?
- What should this page or profile actually say?
- What's the simplest way I can actually find clients with the time I have?
- Why did that post, offer or outreach get no response?
- Is this ready to publish, or am I still polishing it?
- How do I move from practice or free work into paid work?
- Should I learn this, or just pay someone to do it?
Usually you don't need another framework. You need a decision, a decent first version and some real-world response.
How it works
One problem at a time
Usually we do four things.
Fix or build the next thing
One offer, page, email, way to find clients or conversation — not the whole business.
Put it in front of people
We get it to a useful first version and use it, because good enough to test beats perfect in a document.
See what happens
We look at replies, clicks, conversations, objections and sales, then decide what, if anything, needs changing next.
Ways I can help
The amount of help depends on the job
Build it with me
€350
+ VAT where applicable
Prices are set in EUR.
A 90-minute working session on one real problem. You bring the thing that's stuck, and we work on it together so you leave with a clear decision or usable version.
Good fits include
- An offer or package you can't quite get clear
- A page, profile or piece of sales copy you keep rewriting
- A pricing or packaging decision
- Choosing a realistic way to find clients and turning it into an actual plan
- Outreach, referral or follow-up messaging
- Understanding why something you tried got no response
- Preparing for a pitch, networking, discovery or offer conversation
Format
- I read the relevant material beforehand
- 90 minutes together
- A short written summary of what we decided and what to do next
- One follow-up by email within seven days
Have me build or fix it
Sometimes it would be a waste of your time to learn the technical bit.
If the problem is a landing page, a short email sequence, a small website or funnel fix, or another clearly scoped job, I can sometimes just do it.
This is scoped work, not a web-design or marketing retainer.
Quoted case-by-case. Small jobs usually start around €750 + VAT where applicable.
Send me the thing that needs fixingLearn it
Sometimes the useful answer is to learn the skill and do it yourself. I may run occasional practical workshops when several people need help with the same thing. The point would be to leave with something usable, not more notes.
Nothing is scheduled right now, but tell me if you’re interested.
Scope
Typical work includes offers, pricing, pages, email, referrals and outreach, simple ways to find clients, feedback on things you've already tried, commercial conversations and small implementation jobs.
I don't offer ongoing social-media or content management, paid-ad management, full custom websites, rebrands or open-ended business coaching. I'm not building a general marketing agency.
Fit
Best fit if you have something real to work on
You don't need an established business. You do need something concrete: an offer idea, a page, some conversations with potential clients, something you've already tried, or a next step you keep putting off because you're not sure how to do it properly.
This is mainly for coaches, and can also fit similar practitioners with real expertise who want to turn more of that work into paid work.
If what you want is a complete marketing education from scratch, this isn't it.
Relevant experience
Most of my experience is in expert-led education, coaching and professional training, where marketing, sales, support and delivery overlap.
I've worked on positioning, offers, pricing, events, sales pages, email, segmentation, onboarding and support. A lot of the useful work has been figuring out which problem matters first.
Finding the smaller problem
A professional training offer looked messy across sales, support, onboarding and delivery. I worked through customer language, transactions, support records and participation data. The evidence pointed to a smaller set of changes instead of a rebuild.
Read the case studyHigher price, better fit
I repositioned an offer for a higher price and a more professional buyer. Revenue stayed broadly similar with fewer buyers. The cohort appeared better aligned and easier to serve, with lower running costs.
Read the case studyConnecting the audience, event and sale
For a coaching launch, the right people were already on the list but mixed into a much broader audience. I changed how the event, follow-up emails and sales page worked together. The launch generated sales, and the most relevant audiences engaged much more strongly with the sales material.
Read the case studyContact
What are you stuck on?
Email me the specific thing you're trying to get working. Add a link or attachment if useful.
I'll tell you whether it looks like something we should work on together, something I should quote to do for you, a better fit for the Conversion Journey Diagnostic, or something I don't think you should pay me for.
[email protected]